We're a content studio helping independent brands find their voice and use it well.
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We're a boutique content studio based in Manchester, creating thoughtful content for brands with something to say. We specialise in storytelling-led social media, helping independent businesses build meaningful connections through content that feels authentic, intentional, and true to who they are. From strategy to execution, everything we create is designed to engage your audience and bring your brand story to life.
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We believe great content starts with understanding. Before creating anything, we take the time to get to know your brand, your audience, and what makes your business different. Our approach combines thoughtful strategy with creative storytelling, ensuring every piece of content has a purpose. The result is content that not only looks beautiful, but helps build trust, connection, and long-term growth.
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We know social media can feel overwhelming, especially when you're already busy running a business. That's why we focus on creating content that is thoughtful, strategic, and genuinely aligned with your brand. We take a collaborative, hands-on approach, working closely with you to understand your goals and tell your story in a way that resonates.
No generic templates, no chasing trends for the sake of it, just purposeful content designed to build connection, trust, and lasting growth.
Meet the founder
Hi, I'm Chloe - the person behind Backroom Studio.
I've spent the last five years working in social media and content across fashion, wellness, hospitality, and lifestyle brands. Somewhere along the way, I realised the work I loved most was always for the independents: the restaurants with a story, the hotels with a soul, and the brands built by people who genuinely care about what they do.
Backroom Studio exists because those businesses deserve content that feels as considered as everything else they create.
I'm a Social Media Manager, strategist, and content planner who helps independent brands build thoughtful, engaging online presences on Instagram and TikTok through clear strategy, intentional storytelling, and content that connects. Many small businesses know they should be showing up online but struggle with what to post, how to stay consistent, or how to create content that actually attracts customers. I help solve that by creating structured strategies and simple systems that make social media feel less overwhelming and far more effective.
Based in Manchester, I work with a small handful of clients at a time, which means when we work together, you actually get me - a collaborative partner who cares deeply about helping your brand grow while staying true to what makes it special.
